Resources Library by ANA

Establishing a body repair shop panel

The paper describes how the need for a panel came about and relates the means by which the panel was set up and run for the first six months of its life. The panel consists of 200 garage or workshop managers who are responsible for purchases of...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Nick Bloom

October 1, 1981

The perception and evaluation of environmental quality

This paper deals with the design and some of the results of a feasibility study focused on the relationships between changes in the quality of the environment and human response to it. Although other relevant variables have also been included, only a...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Alfred E. Bronner, Louis J. M. Schreurs, Karel C. P. Slootman

Company: Veldkamp Marktonderzoek

August 1, 1981

A panel for mutual communication

A panel that has been in operation for about three years shows how a simple and inexpensive method can supply three market partners, manufacturers, dealers and advertising agencies - with valuable, down-to-earth in- formation quickly and discreetly.

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: Jörg Rehorn

June 15, 1981

European panel on car repair

The problem I am going to present you regards a study which has contributed to solve a major problem of the client, a car manufacturer, and which has engaged our institute in a new area of technical development, quite unusual as compared with the...

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Author: Alberto Colussi

May 1, 1981

The role of prior data in the sampling of minority populations or parameters

The paper begins, by discussing the problems that can arise in the design of samples for multi-purpose industrial and consumer surveys. A model of the data collection in such surveys is given in the format of a data hierarchy. This discussion is then...

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Author: Stephen Kelly

May 1, 1981

Direct access panel

This paper highlights the lack of attention that has been given to the interviewing process for the past two decades; and describes the kind of problems that arise continually under current interviewing procedures. The results of a survey of...

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: John Clemens, Colin Day, Debbie Walter

Company: Marplan Forschungsgesellschaft mbH

September 1, 1980

From purchasing panel to consumption panel

This paper is a description of an actual case history, and concerns a consumption panel as opposed to the traditional purchasing panel. Consumption in this case covers food and drink, but the technique can equally be applied to other fields. It...

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Alain Kling

September 1, 1980

From purchasing panel to consumption panel (French)

This paper is a description of an actual case history, and concerns a consumption panel as opposed to the traditional purchasing panel. Consumption in this case covers food and drink, but the technique can equally be applied to other fields. It...

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Alain Kling

September 1, 1980

Budget-temps and panel multi-media surveys

Since few years a wide programme has been engaged by C.E.S.P, to repertory the needs and schedule new investigations in order to complete its present surveys about Press, Cinema, Radio, Television and Placarding audiences. In this aim, a wide survey,...

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Daniel Mugnier

June 15, 1980